Trophy Wife Barbie’s main goal is to highlight the limitations of labels and to explore gender issues and the modern female identity. The work is an invitation to consider what might happen if we focus on the things we have in common, rather than fear the things that make us different.

Barbie, as a timeless icon - recognized by everyone but carrying meaning that varies tremendously with the viewer - affords a medium that’s highly relatable and amusing. The antlers are a physical representation of a label imposed on her, likening her to a hunting trophy; something to be owned.

Following the rapid growth of Trophy Wife Barbie on social media, conceptual artist Annelies Hofmeyr is launching a line of products to keep the conversations going offline as well as online. Hofmeyr believes the ultimate goal of art is discussion, through which we learn about ourselves and each other.

Trophy Wife Barbie has been featured in numerous press and online publications, including Forbes, BuzzfeedVICE i-D, DesignTAXI, Canal+, Konbini & NowThis.


Annelies HofmeyrAnnelies Hofmeyr was born in South Africa to a British mother and Afrikaans gunsmith father. Currently living on her fifth continent, Hofmeyr navigates her place in the world by visiting recurring themes around gender and identity. A firm believer that art disturbs the comfortable and comforts the disturbed she sets out to find like-minded people through her work. Follow her on Instagram, Facebook and Twitter.